From the Nordic point of view:
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There is a lack of communication means from the African companies to exchange with the Nordic trade organizations for a productive collaboration.
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Local African Chambers of Commerce are not active on the international trade arena and are often unknown.
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Therefore ACCS has established partnership between trade organizations with the objective to find best practices to promote trade between the Nordic countries and AFRICA.
From the African point of view.
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SME’s are interested in exchanges with Africa.
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Lack of concrete and trustworthy information.
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High risk because of political and social instability of many African countries.
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Uncertainty of where to invest, how to invest and who to ask for help often prevents Scandinavia companies to do business in Africa.
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Lack of knowledge of the local business culture.